Peck Media shoots interviews at Venice Beach in Southern California

As you may know, shooting on the beach is not as relaxing as it sounds. But when a client wants the ultimate Southern California exterior, it is hard to beat the beach vibe.

Sure there was sand, and wind, and helicopter/airplane interruptions, and sand, and unwanted background figures, and sand, but our client, Outlook Amusements, got the ambiance they wanted for their interviews.

All told, it was a great beach shoot.

Peck Media Production Still

Marketing Videos

Interestingly, a recent study by GetResponse titled "2010 Email Marketing Trends Study" finds a significant increase in small business marketers who intend to use video emails in 2010. According to the Research Brief for the Center for Media Research:

"Over 80% of respondents plan to use video emails in 2010, while in 2009 only 15.7% of responders used video in their email campaigns.

Use of Video Email Marketing in 2009; Plans For 2010 (% of Respondents):

Didn't use it, and do not plan to use video email this year... 19.5%
Didn't use it but plan to use video emails this year... 64.0%
Used it and plan to decrease the number of video emails this year... 0.8%
Used it and expect to send about the same number of video emails this year...  3.8%
Used it and plan to increase the number of video emails... 11.9%

Over 65% of marketers believe that video email marketing can have a moderate or significant influence on conversion rates. In particular, marketers who have already used video emails recognize the benefits on overall email marketing results. Almost 64% of those marketers claim that it results in significant rate increases!"

AND the effective use of video in emails is nicely documented as:

"Considered To Be The Most Effective Uses Of Video Emails By Small Businesses:

Training courses... 28.8%
Product demos... 22.0%
Product promotions... 19.1%
Customer testimonials... 17.8%
Brand image messages... 5.1%
None... 4.7%
Other... 2.5%"

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124217#

Peck Media Shoots Web video for Sprint

Armed with an HD camera crew and comedian Iag Bagg, Peck Media shot man-on-the-street interviews for wireless communications giant Sprint to promote their 4G service--the first and only 4G service from a national carrier in the United States. Our involvement extended from developing the initial concept, to casting the talent, and producing the shoot through post-production. With the colorful characters of Hollywood Boulevard providing a rich backdrop, our mission was to interview passersby to get out Sprint's message--and deliver the message with humor from real people.

We edited SprintWalking in three parts and each has been posted on YouTube and Sprint.com.

Don't walk, SprintWalk to check them out.