Marketing Videos

Interestingly, a recent study by GetResponse titled "2010 Email Marketing Trends Study" finds a significant increase in small business marketers who intend to use video emails in 2010. According to the Research Brief for the Center for Media Research:

"Over 80% of respondents plan to use video emails in 2010, while in 2009 only 15.7% of responders used video in their email campaigns.

Use of Video Email Marketing in 2009; Plans For 2010 (% of Respondents):

Didn't use it, and do not plan to use video email this year... 19.5%
Didn't use it but plan to use video emails this year... 64.0%
Used it and plan to decrease the number of video emails this year... 0.8%
Used it and expect to send about the same number of video emails this year...  3.8%
Used it and plan to increase the number of video emails... 11.9%

Over 65% of marketers believe that video email marketing can have a moderate or significant influence on conversion rates. In particular, marketers who have already used video emails recognize the benefits on overall email marketing results. Almost 64% of those marketers claim that it results in significant rate increases!"

AND the effective use of video in emails is nicely documented as:

"Considered To Be The Most Effective Uses Of Video Emails By Small Businesses:

Training courses... 28.8%
Product demos... 22.0%
Product promotions... 19.1%
Customer testimonials... 17.8%
Brand image messages... 5.1%
None... 4.7%
Other... 2.5%"

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124217#