Peck Media Shoots in Athens, GA
Southern hospitality is no myth in the video production world. When we shot in Athens, GA the locals could not have been more gracious. We were shooting an educational documentary for Corwin Press and it required videotaping classrooms in elementary and middle schools.
The school adminstration was helpful, the teachers were very accommodating our of crew, and even the local crew we hired went the extra mile for all our requests. And, yes, the students were fascinated and, as always, most interested in the fuzzy boom mike looming over their heads.
Thank you Barnett Shoals Elementary, Hilsman Middle School, and the great leadership at the Clarke County School District. And thanks to Athens Video for the local support.
Peck Media Enjoys Good and Bad of a Beach Shoot
As you may know, shooting on the beach is not as relaxing as it sounds. But when a client wants the ultimate Southern California exterior, it is hard to beat the beach vibe.
Sure there was sand, and wind, and helicopter/airplane interruptions, and sand, and unwanted background figures, and sand, but our client, Outlook Amusements, got the ambiance they wanted for their interviews.
All told, it was a great beach shoot.
Trends for Video Use in Small Business Promotion in 2010
Interestingly, a recent study by GetResponse titled "2010 Email Marketing Trends Study" finds a significant increase in small business marketers who intend to use video emails in 2010. According to the Research Brief for the Center for Media Research:
"Over 80% of respondents plan to use video emails in 2010, while in 2009 only 15.7% of responders used video in their email campaigns.
Didn't use it, and do not plan to use video email this year... 19.5%
Didn't use it but plan to use video emails this year... 64.0%
Used it and plan to decrease the number of video emails this year... 0.8%
Used it and expect to send about the same number of video emails this year... 3.8%
Used it and plan to increase the number of video emails... 11.9%
Over 65% of marketers believe that video email marketing can have a moderate or significant influence on conversion rates. In particular, marketers who have already used video emails recognize the benefits on overall email marketing results. Almost 64% of those marketers claim that it results in significant rate increases!"
AND the effective use of video in emails is nicely documented as:
Training courses... 28.8%
Product demos... 22.0%
Product promotions... 19.1%
Customer testimonials... 17.8%
Brand image messages... 5.1%